Building what needs to exist between product, engineering, and the business.
I'm a product and operations lead with 10 years in early-stage companies, often as the first person building the operational layer between engineering and the rest of the business. I build the coordination, infrastructure, and relationships that make companies work. Every role since my first has come through someone who had previously worked with me. Several were created for me.
Based in PEI, Canada (Atlantic Time). Timezone-agnostic for the right team. :)
Before I build process or tooling, I work to understand the people involved and what they need. Systems designed without that understanding create friction instead of removing it. I've done this across sectors, business stages, and functions, and while the approach adapts to context, some things about my methodology have been constant.
When I propose a platform migration, I'm ready to also scope the integration, configure the system, and build the reporting around it. When I identify a retention problem, I can also design the program, set up the automation, and measure outcomes. I work in CRMs, site code, SQL, automation tools, analytics platforms, and more.
I work with CS, sales, engineering, product, marketing, finance, and executive teams, often without reporting authority over any of them. I stay accountable by keeping context visible, following through, and being direct about tradeoffs. Knowing and understanding people is always a priority.
I take undefined problems (a platform that needs replacing, a growth channel that isn't working, a strategy that hasn't been articulated yet) and produce structured deliverables from them. Competitive analyses, retention models, experiment roadmaps, strategy decks. I find the path to clarity and function that supports day-to-day work and decisions."
A selection of recent work, grouped by type and ordered in reverse chronology.
An educational learning portal explaining a DeFi trading protocol and surrounding context and terms; what it is, why it exists, and how to use it. Paired with the user-research synthesis that shaped its information architecture. Built for accessibility and appeal to inexperienced retail and entrenched institutional traders.
Full website redesigns for growth agency clients. End-to-end: strategy, IA, design, and front-end build in Webflow and Shopify. Included variously: integrations; subscription and retention strategies; custom widget builds; SEO/GEO optimization.
UX and CRO strategies for growth agency clients. Research, hypothesis-driven test programs, modular PDP architectures, and messaging frameworks to support them. Included variously: value prop and PMF exercises; educational content development; custom widget builds.
End-to-end design and development of marketing sites in Webflow and Framer across sectors. Included variously: blog and FAQ content development; support and lead capture integrations; SEO/GEO optimization.
Selected artefacts from product, CX and operations engagements. Competitive and customer research, journey development, strategy decks and reporting, metric models and calculators, and more.
CX, Ops, Product, Growth
Supported growth of 11 ventures from pre-seed to series B and across sectors. Designed product and GTM strategies, implemented and matured pre- and post-sale infrastructure, led customer, market, and product research programs.
Product, UX, GTM
Product design, GTM strategy, and executive reporting for an application security orchestration platform, from prototype to prerelease.
Product Operations & CX
First non-engineering hire on a 7-person team. Owned roadmap prioritization with the CEO, built the verification and fraud-triage systems, and documented partner onboarding into a repeatable pipeline that supported growth to 70,000 members across 600+ communities.
Web Growth, SEO, Analytics
CRO and site-improvement program for a restaurant workforce management platform. Hit the annual trial-conversion target within three months, then handed both to the internal team.
Currently exploring product and operations roles. Open to remote roles across time zones.
Charlotte Hamilton-Warr